By Rob Christeson, on September 19th, 2010%
Not every customer will notice inconsistencies in your products and pricing, but some will. You don’t want to lose those sales or the subsequent word-of-mouth from the satisfied customer, do you?
Recently, I was surfing on another speaker’s site. This speaker is a friend of mine, and quite successful in both his speaking/coaching as well as his product sales. I’ve purchased a couple of his products, and I recommend him (and a few others) on my Talk to the Human blog.
I check his site occasionally to see his blog and to see if he has any new product. One thing I like about him is his method of pricing. He has a standard price on his web site, as well as some bundled specials. Occasionally he may offer a discount for certain reasons, and he alway offers a great price on his individual items and his bundles when you see him speak in person.
On . . . → Read More: Are your offers consistent?
By Rob Christeson, on September 3rd, 2010%
There is a lot of advice about how to develop, produce and market your products and services. This is all really improtant to your success, but what sometimes gets lost is the execution process. What I mean by that is how we sometimes think that customers will buy our products or services simply because they are great, and because we know they need them. It is important that we also remember the customer’s point of view. Are we making them work harder to buy from us? To that end, have you ever lost a sale, or given up as a consumer due to poor execution?
I was in Borders bookstore today, and I selected a couple of books and proceeded to the counter to make my purchase. While ringing up my purchase, the clerk asked if I had a Borders Rewards card to use. I replied “yes,” and proceeded to give her . . . → Read More: Are you ready to sell?
By Arlen Busenitz, on August 30th, 2010%
Is it possible to write a book in 90 days? Yes. Here is a 7 step plan that will help you get your expertise into book form. I have used it to publish several books on Amazon.
Why write a book? Here are several reasons:
Credibility. Being the author of a book boosts your credibility and helps you get speaking engagements.
Earn extra income. I can speak for free at various events and still make a profit due to book sales at the back of the room. Also, ongoing royalties from Amazon is nice.
Satisfaction. For 15+ years I had a dream of being a published author. This 7 step plan enabled me to accomplish that dream. Do you have a dream?
Help more people. Putting your message in your book will enable you to help more people.
Step #1: Choose a subject you are an expert in and passionate about
What jobs have you been involved in? . . . → Read More: How to Write a Book in 90 Days
